KOA is about so much more than just clothing—it’s about confidence, individuality, and effortless style. With a focus on chic western wear, KOA offers versatile and comfortable pieces designed for those who want to look stylish without compromising on ease. Whether you're dressing for a casual outing or an evening event, KOA’s designs make everyday…
Haute Team
In a world teeming with fleeting trends, some individuals carve their paths with perseverance, passion, and an unrelenting drive to evolve. Sophiya Anjam, an award-winning global media personality, is one such name that has not only stood the test of time but also become a beacon for young, aspiring creatives. With over 18 years of…
Outdoor advertising has long been a vital medium for brands to engage with audiences. However, behind the eye-catching billboards lies a workforce that faces significant risks daily. In Pakistan, outdoor advertising installers (OOH installers) often work under hazardous conditions, scaling heights without adequate safety gear or medical coverage.
The Harsh Reality: A Job Fraught With Danger
Statistics…
Breaking Barriers in Fashion History
Sundus Shaheryar has achieved a groundbreaking milestone as the first Pakistani designer to be featured in Vogue USA’s coveted December issue. Her footwear, designed for Marc Jacobs’ Fall 2024 collection, has taken center stage, appearing on none other than supermodel Kaia Gerber in the magazine’s cover story. Guest-edited by Marc Jacobs…
The Lahore Biennale Foundation (LBF) has launched the third edition of its Biennale, titled "Of Mountains and Seas," curated by John Tain. Running from October 6 to November 8, 2024, this edition focuses on ecological issues and sustainable futures, reflecting global challenges through the lens of contemporary art.
Featuring over 60 artists from more than 30…
Spotify, a platform that has been revolutionising music listening globally, has always had a knack for spotlighting talent through programs like Fresh Finds, Radar, and Equal. This year, they’ve upped the ante by launching their first-ever ICON Pakistan program, a tribute to the legendary musicians who have shaped Pakistan’s musical landscape. The program made its…
Launched in 2022, Cast and Crew has swiftly emerged as a beacon of luxury fashion for men in Pakistan. At the helm of this transformative brand is the formidable Chairman J. Sohail Hamid Khan, a powerhouse in the business world whose vision aims to revolutionize men's fashion with unparalleled elegance and sophistication. After a successful…
In a bid to foster responsible content creation, Meta has joined forces with Ali Gul Pir, a renowned Pakistani content creator and comedian. Together, they have launched a podcast series, #CreatewithCare, aimed at encouraging thoughtful content creation and positive online experiences within the Facebook community.
The podcast, spanning four episodes, features candid discussions about building meaningful…
A certain kind of magic happens when cultures collide, and nowhere is that more evident than in Coke Studio Pakistan's release, Piya Piya Calling. It’s not just a song; it's a full-fledged cultural revolution, trending across borders and uniting audiences with its message of love and unity. This isn't evolution, it's a sonic leap of…
For decades, the name Pasha has been synonymous with luxury and prestige in Pakistan, reigning as the nation's premier brand renowned for its uncompromising dedication to quality and tradition. Established as a bastion of elegance, Pasha has woven itself into the fabric of Pakistan's cultural landscape, crafting a legacy of excellence that transcends generations. With…