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Sohai, Sania Maskatiya, Maheen Karim and Umair Tabani

Sania Maskatiya recently celebrated the first anniversary of her shop and it was amazing to see women buying clothes as if they were doing their monthly groceries. All credit goes to this young firebrand who not only has her head wrapped around the commerce of fashion but knows how to balance it with the edginess it takes to be called a designer.

Smart designers will make sure the press covers their work, leaving their social activities for exclusives

Sania with powerhouse Frieha Altaf. Photo: iPhone

Sania with Shernaz and Shezray of Ensemble Pakistan, where the label is stocked as well

The window display at Maskaiya’s flagship store elegantly displays the ‘Oscar outfit’ that Sharmeen Obaid-Chinoy wore to the Oscar luncheon in LA

Sania with her brother Umair and Zahir and Sherezad Rahimtoola of Labels, where she also stocks!

All pictures (except two) courtesy Lotus PR, another reason why Sania Maskatiya’s brand identity has managed to get so strong in just a year.

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