The Lux Style Awards are the most distinguished awards ceremony in the country. The awards are considered the most credible and prestigious accolades Pakistan has to offer. The ceremony is entering its third decade, and considering the requirements of the entertainment industry and keeping up with the changing times, the Lux Style Awards have introduced significant changes to their process. This has been done to establish a level of transparency while deciding upon the nominations and eventual winners.
Firstly, all Viewer’s Choice submissions have been listed on LSA’s official portal, www.luxstyle.pk. This gives voters an equal opportunity to cast their vote for the artists they want to see in the top 5.
Secondly, in addition to channel rating for TV categories, the Viewer’s Choice categories will be a combination of public rating and digital rating for all categories.
A dark jury will decide on the categories for the Critic’s Choice section of the awards. Additionally, the procedure for both the Viewer’s and Critic’s Choice selection processes will be audited by PriceWaterhouseCoopers (PWC). This ensures complete security of the winners’ ballots.
The much sought-after awards ceremony is set to be held before the end of the year.
