Turkish superstar Esra Bilgic has joined hands with Cola Next to produce one of the most action-packed TVCs you’ll catch a glimpse of throughout the summer.
To begin the journey of this unique collab, let’s talk about Cola Next. The drink exudes a vibe that attracts youthful exuberance, adrenaline and energy. Youngsters need that extra kick, that rush when they take a swig of Cola Next. All the better when the brand they get that rush and that that kick from, happens to be a Pakistani one.
As far as the feisty ad is concerned, Cola Next’s production team deserves a pat on the back. From visually impeccable shoot locations to clean-cut action sequences (Bilgic can audition for John Wick’s sidekick, just saying) and the flawless execution of a fierce concept, the advertisement is spot on. Bilgic travels on a boat, a heavy bike and on land, with a stylish walk that exudes confidence like nothing else, beating up bad guys and attending luxurious parties with a suave gentleman by her side.
The commercial shows how she, being a woman, can do the unthinkable and the impossible. From shooting action scenes in a movie to riding a heavy bike without a care in the world, Bilgic decimates every hurdle in her path. The underlying theme of the ad is that with Cola Next by your side, there isn’t anything you can’t do.
The lyrics from the groovy Punjabi banger, Next Level Tere Iraday do justice to the theme of the ad. From attending high-end parties to charming handsome men, Bilgic is reaching for the stars. Viewers will get a blend of everything in this ad: action, adventure, a bit of a romance, adrenaline and empowerment.
We wouldn’t be doing justice to the ad by talking about everything but the song. The lively, catchy beat coupled with the Punjabi lyrics add a unique touch to it. Most of the things in the ad, from the Turkish actress to the picturesque locations where the ad has been shot are foreign. However, the Punjabi song and the Cola Next bottles take the viewer back to the most important part of the ad, the brand has its roots in Pakistan.
Do watch the ad and let us know what you think. Isn’t it wonderful when various ingredients, meshed together, come out just brilliant in the end?
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