Shaan Shahid’s directorial venture, Arth 2: The destination, is set to release in a few days and it’s their most recent promotional campaign that has grabbed the most attention.
In collaboration with UN Women Pakistan, a video starring the Arth 2 cast brings to light one of the most common forms of abuse, i.e. domestic violence. The video shows the female leads adopting the roles of women in an abusive marriage, rattling off a list of trivial reasons used by abusive husbands against their wives. The cast questions the meaning of ‘a good man’, and calls for change on this deeply-rooted issue.
https://www.facebook.com/unwomenpakistan/videos/1413727285423093/
Intimate Partner Violence (IPV) includes acts of physical aggression, psychological abuse, and various controlling behaviours. Alarming statistics from the official data from the Government of Pakistan show that 39 percent of ever-married women, aged 15-49, report having experienced physical and/or emotional violence from their spouse. It is also reported that 52 percent of Pakistani women who experienced violence never spoke about it.
UN Women Pakistan has recently brought out some highly applaudable campaigns on serious issues that need to be addressed, including their collaboration with designer Ali Xeeshan against child marriages.
