It’s heartening to see a brand like Pepsi for helping in creating stars, as opposed to only working with established stars. For instance, Pepsi Battle of the Bands is a great platform for new bands and musicians to start their music journey (that’s how we discovered Kashmir, after all).
Last year, Pepsi licked off it’s Why Not Meri Jaan campaign last year and won our hearts by featuring the very talented Young Stunners, Talha Anjum and Talha Yunus, who sang ‘Why Not Meri Jaan‘ and reminded us why they’re bound to reach super stardom. The song brought rap to the forefront, inspiring people to let go of all the ‘whys’ and embrace the ‘why nots?’
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Then Pepsi released a second song featuring rising rapper, Rap Demon, who also quickly rose to the top as Why Not Meri Jaan became the anthem of the nation.
Pepsi gave these rising stars a platform where they could shine and they didn’t stop there!
With the release of their latest single, ‘Sohna Tu‘, we’ve been introduced to new stars Taha Malik, HYDR and Rozeo, while Aima Baig and Javed Bashir add their musical reverence to further enhance the song. Unsurprisingly, the colourful and lively music video has taken the Internet by storm due to the never-seen-before collaboration between two young musicians HYDR Mustehsan and rapper Rozeo.
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It’s safe to say that this song brings together both dance and music fans under one roof because while the song is definitely everyone’s next party anthem, the choreography also deserves a special mention. Pepsi has beautifully capitalized on dance as a vehicle for expression and continues to motivate people to do the same. And Sohna Tu, like its predecessor, gives these rising stars a platform where they are able to express themselves.
#WhyNotMeriJaan continues to move us through music and now through dance as well. It inspires us to live life without focusing too much on the barriers and step out of our comfort zone and try something new.
Some might voice their views through music and some might express themselves through art but why not through dance, meri jaan?
Watch full music video here:
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