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Kashf Foundation has given masterpieces to television over the years. In 2013, Rehai was made on the subject of child brides and child abuse. Then, Udaari was aired on the extremely horrific crime of child sexual abuse and about pedophiles lurking in families. Later, we saw Akhri Station which was an anthology of seven stories related to women and their domestic problems. The most recent one to conclude was Dil Na Umeed Toh Nahi, which opened a much-needed conversation on very relevant and important subject like women trafficking and much more.

Read: Video: ‘TV can change mindsets but it is normalising violence against women,’ says founder Kashf Foundation Roshaneh Zafar

Roshaneh Zafar is a trailblazer who set up Kashf Foundation in Pakistan with the sole purpose of economically empowering women in Pakistan. In a conversation with Aamna Isani of Something Haute, she shared that it takes at least two years to develop a drama of such magnitude. She went on to share details of their next project that is currently under development.


Roshaneh Zafar

Aamna Isani and Roshaneh Zafar


“We have just started working on a new project and are currently developing its concept. We are aiming towards a slightly lighter mood this time; our scripts are usually reality-based or ‘hit you gut’ type of stories, however, we are working on different genre this time. In some ways, we’re hoping to revive the days of Ankahi and Tanhaiyaan,” she said.

“We are looking at issues like population boom in Pakistan and its consequences, so one of the issues that we are going to touch upon this time is reproductive health of women and family planning. Domestic violence and women entrepreneurship are also some of the aspects involved in the storyline,” she said, adding, “One Covid related topic in it is the unpaid and undervalued care provided by women at home.”

Watch the full interview here: