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Samrah Enterprises is one of Pakistan’s leading distribution companies. The brand recently entered a new era with the launch of international brands, Fresh St. and Mission in Pakistan.

Founded by Samrah Munsub in 2014, Samrah Enterprises offers consumers a diversified range of products across many categories of the retail market. Snacks, beverages, condiments, sauces, daily vegetables, fruits, seafood, health and beauty products among many others. The brand’s motto of moving above and beyond is exemplified by the products they market. Mission and Fresh St. the two new entrants in Pakistan under the umbrella of Samrah Enterprises provide an exquisite taste at a competitive price. Cheesy Sauce, Mayonnaise, Tomato Sauce, Pancake Syrups, Tortilla breads are just some of the products present at the launch with many more to arrive in the market soon.

It is this commitment to providing the best quality of products at a competitive price that has led Samrah Enterprises to gain such huge popularity over such a short period of time.

The intimate launch for the two brands took place in Islamabad at Green Valley, Bahria Town where H.E Consul General Malaysia ,Khairul Nazran Abd Rahman graced the occasion and inaugurated the event as the chief guest. Renowned Chef Shireen Anwar entertained the guests with a live cooking session. The chef showcased live cooking varieties using the products from the Mission and Fresh St. brands such as Mayonnaise, Cheese Sauce, Pancake Syrups and Tortilla Breads. Also, in attendance were representatives and stakeholders from a diversity of fields including Abid Hussain, Trade Commissioner Embassy of Belgium, along with Director Samrah Enterprises, Samrah Munsub and Vice President Marketing at Samrah Enterprises, Syed Muhammad Salman.


Samrah Enterprises


“We are proud to launch Fresh Street & Mission in Pakistan, with the two powerhouses combining to provide Pakistan with authentic Mexican tortilla breads and western condiments. Our company’s ethos is best described by the two brands as we aim to introduce the public to the freshest of condiments that are available over the world, ensuring the renowned quality of Mission and Fresh Street. After seeing the huge success and positive sentiment the brands have received globally, I felt obligated to introduce the Pakistani market to these brands and provide consumers with products that are quality wise, above all else,said Samrah Munsub, Director, Samrah Enterprises.

Later in 2021, Samrah Enterprises will commence its commercial operations of processing and packaging of dairy butter and frozen products using state-of-the-art equipment which is fully compliant with International Health and Safety Standards with an aim to help local agriculture and dairy industry to expand in untapped markets.



Established in 1959, Mission Foods is one of the world’s largest tortilla, flatbread & corn flour producers. Operating in Mexico, USA, Central America, Europe & Asia Pacific, the brand provides authentic Mexican style tortillas across a variety of sizes, with 60 years’ successful experience, Mission Foods manufacture over 25% of the world’s flatbreads demonstrating clear global leadership, making the company the world’s largest manufacturer of these products.

Established in 2020, Fresh Street is a relatively newer entrant in the global condiment market, aiming to disrupt the giants of the segment. Fresh Street has developed a large customer base over the past year in the UAE market and now aims to become a household name in Pakistan. At Fresh Street, the term ‘Fresh’ is entirely refreshed! It is a quality that infuses and guides everything they do as a brand, and is not limited merely to the ingredients they use, best characterized by their willingness to try new, exciting and bold new formulations and flavors.

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