If year 2020 has taught us a lesson then it certainly is the value of near and dear ones. At a time when many of us were unable to meet our family members and social distancing became a norm, Peek Freans Sooper became a bridge between those who got separated, were unable to express their feelings or were crushed by living in isolation. Pakistan’s most beloved biscuit, Sooper recent launched a campaign titled ‘Hamesha Wala Pyar’ which aims to highlight the importance of an everlasting love in our lives and to celebrate, cherish and value it with all our might.
Introducing a brand new packaging after 16 years of constant evolution, all of us identify with the iconic stripes of the biscuit and now it has become part of the packaging as well. They introduced the new look under the platform ‘Seedhi Saadi Khushi Ka Maza’ with their campaign ‘Hamesha Wala Pyar’. As Pakistan’s most consumed cookie, the love for the brand also symbolized how humans can connect on the basis of familiarity.
The campaign, in its unique way, emphasizes that what we miss nowadays are the real connections of ‘everlasting love’ with our family, friends and loved ones. Sooper Pakistan, with its new TVC featuring Adeel Husain, and digital campaign, has reestablished that everlasting love isn’t restricted to romantic relationships only. In fact, some of the best bonds are based on loyalty, sincerity, care and devotion and these emotions can develop amongst friends, a mother and her child, a granddad/grand mom and their grandchild, between spouses or siblings. However, the purest of connection is one that transcends all worldly ambitions and lasts forever without any conditions.
The case is similar with the cookie which has been our partner at tea parties, evening soirees, picnics, get togethers, late night binge eating session and you name it. The biscuit has been a part of our lives for nearly two decades which makes it a indispensable part of some of or most-cherished moments. It is undeniable that we, along with many celebrities, have grown with Sooper and made a million memories on the way!
Many celebrities participated in the beautiful campaign by sharing with fans about their ‘Hamesha Wala Pyar’. They revealed the importance of unconditional love in their lives and shared how they find happiness with their special someone in these simple moments; whether it is when they are enjoying a hearty laugh, sharing a cup of chai, meaningful conversations or senseless bickering. The stripes on the pictures, posted by celebrities, signify the new packaging of Peek Freans Sooper.
Ramsha Khan posted how she missed the company of her #HameshaWalaPyar and then we found out who it is.
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Zahid Ahmed praised his #HameshaWalaPyar i.e. a friend who became his family. And she is none other than his better half!
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Imran Ashraf shared who is light in his life.
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Iqra Aziz has a best friend who is her everlasting love!
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That’s not all, Sooper Pakistan also send beautiful infinity memory boxes to celebrities and influencers which was packed with Sooper biscuit along with a candle, a mug and a photo frame to add a picture with their Hamesha Wala Pyar.
These celebs posted videos to tell their fans how little gestures like these are important to establish a long lasting connection. These memory boxes are dedicated to their Hamesha Wala Pyar with whom they will share the goodies and enjoy a cup of tea and Sooper biscuits.
Daniyal Afzal Khan
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Faizan Sheikh
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Agha Mustafa Hassan
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