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In a majestic celebration of love and royalty, the wedding reception of Jordan’s Crown Prince Hussain and Princess Rajwa of Saudi Arabia captivated attendees from around the globe. Among the sea of renowned international fashion brands, one creation emerged as a shining star, showcasing the creativity and talent of Pakistani artisans on a grand international platform. Designed by an esteemed Pakistani ethnic luxury wear brand, Mahpara Khan, the exquisite dress worn by Queen Maxima of the Netherlands was nothing short of a vision.

While other dignitaries and royalty flaunted prestigious fashion brands like Prada, Elie Saab, Jenny Packham and Armani, Queen Maxima wore Mahpara Khan’s creation, which proudly represented Pakistan as an ambassador of its rich fashion heritage. Combining Sub-continental motifs with Western designs, the bespoke creation embraced the essence of tradition while exuding a contemporary allure. It was a harmonious blend that highlighted Mughal patterns on the regal canvas of Queen Maxima.


Since its establishment eight years ago, Mahpara Khan has consistently made significant contributions rooted in the country’s heritage and culture. This collaboration with Queen Maxima marks a milestone in the brand’s journey, showcasing its ability to captivate the attention of global style icons.

The collaboration between Mahpara Khan and Queen Maxima began during the Queen’s visit to Pakistan as the United Nations Secretary-General’s Special Advocate. Their encounter paved the way for a meticulous coordination process with the royal stylists, allowing Queen Maxima to appreciate the intricate craftsmanship and attention to detail inherent in each design. Months of dedicated effort and collaboration resulted in a truly magnificent creation that seamlessly blended global appeal with traditional Pakistani motifs.


Crafted with utmost care, the design presented a unique challenge to the creative team. It had to resonate with international audiences while paying homage to Pakistan’s rich cultural heritage. The dress, entirely handcrafted, required approximately 100 days to complete the exquisite embroidery and decoration. The delicate process of shaping the rough silhouette, known as the toile, took around a week. Over a span of 90 days, the team meticulously collaborated with Queen Maxima’s stylists to ensure a flawless fit and fall, even in her absence from the physical fitting sessions.

Beyond the grandeur of this particular creation, Mahpara Khan’s studio has been a catalyst for collaborations with esteemed Pakistani powerhouses such as Gul Ahmed, Sapphire, Ittehad, Rungrez, and Adamjee. Together, they have revolutionized print and pattern designs, breathing new life into the country’s fashion landscape. Furthermore, Mahpara Khan has embarked on a meaningful partnership with the Government of Japan to empower female artisans in rural Sindh, offering them sustainable income opportunities through the promotion of globally exportable Pakistani crafts and textiles.


Queen Maxima’s choice to wear Mahpara’s creation at the royal wedding reception serves as a testament to the burgeoning appreciation for Pakistani designers on the international fashion scene. This significant moment not only amplifies the talent and creativity of Pakistan’s fashion industry but also fosters cultural dialogue and celebrates the diversity of styles.
As the world takes notice of Mahpara Khan’s exceptional artistry and Queen Maxima radiates grace in her creation, it is a proud reminder that fashion has the power to transcend borders and unite cultures. The legacy of Pakistani craftsmanship continues to flourish, guided by the visionary talents of Mahpara Khan and the unwavering support of global style icons like Queen Maxima.

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