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The power of makeup is universal and it connects women globally. Keeping in view the never-ending demand for cosmetics, Pakistan’s biggest beauty extravaganza is coming your way to kickstart 2019 with a grand event. And since industry heads; Frieha Altaf, Shamoon Sultan (Khaadi), Safinaz Muneer (Sana Safinaz), veteran actress Zeba Bakhtiar and Fareshteh Aslam (Talking Point) are involved, rest assured Beyond Beautiful will truly be worth attending.




The event will provide attendees the “first ever 360 beauty experience” for makeup junkies with the organizers — Catwalk Events Management & Productions — hoping to make Pakistan’s beauty industry visible on the global map through this event.




This first of its kind event will be bringing beauty products exhibition, hair and makeup shows, as well as a talent show which is certainly something to look forward to. Beyond Beautiful will host beauty lovers, celebrity influencers, business connoisseurs and prominent names from the local beauty industry.

Dates and other details will be announced soon, so stay tuned for more.