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I haven’t been to a single lawn exhibition (yet) despite my inbox being flooded with launch invites. I really did want to visit Yahsir Waheed’s but couldn’t because I was traveling and missed the dates. However, anything that excites masses of women in this country merits attention and lawn certainly does…you do know that there are 28 high profile varieties of lawn coming out this season. Here’s a list of the ones that come to my mind… 

Gul Ahmed, Nishat, Firdous, Junaid Jamshed, Yahsir Waheed, Asim Jofa, Vaneeza, HSY, Faiza Samee, Shamaeel, Nomi Ansari, Deepak Perwani, Umar Sayeed, Nadia Hussain, Maria B, Bonanza and last but definitely never least, Sana Safinaz.

The billboards are up and for all of you waiting for information on the SS range, here’s a sneak peak into what they’ll be offering. The visuals will come up soon.

Sana Safinaz are offering 15 lawn prints in all, 14 of which will have chiffon dupattas and one will be paired with silk. The ‘top-ups’ and ‘add-ons’ will  be exciting as always, including a wide range of lawn embellishments to experiment with. According to Safinaz, all fifteen prints are embroidered in one way or the other and despite this ‘luxe line’ being top notch quality, the price has been contained under Rs 3580. I’m looking forward to the bright and bold palette they are offering because while lawn may not excite me, Sana Safinaz’s design aesthetic does and I’ll always be a fan for the grace with which they conduct themselves and their business.

Watch this space for glimpses of the look book soon!

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