Gaming in Pakistan has been restricted to either consoles or exclusive gaming dens. There are a few but scarce small-scale college/university competitions in the country that encourage the exercise and let students actively engage in it.
Mountain Dew Gamers Arena is an avenue solely designed for the adventure seekers in Pakistan with an aim to change the format of gaming in the region. The brand launched its first ever gaming platform Wednesday night, in collaboration with the leading international gaming giant, ESL.
Dew has set the stage for players by establishing the biggest gaming championship in Pakistan with prize pool of PKR 1 million up for grabs. The event marked the official beginning of the contest with the qualifiers, and will go on for the next three months. Top gamers across Pakistan will compete against each other CS:GO and Dota 2 for the title of the ultimate champion.
Mira Sethi, Ahsan Khan and Uzair Jaswal at the event
The affair unveiled a thrilling TV commercial announcing the competition, followed by the trophy reveal. The star studded event was attended by top celebrities including Feroze Khan, Mira Sethi, Mikaal Zulfiqar, Imran Abbas, Hareem Farooq, and Cybil Chaudhry to name a few.
Trophy of the gaming championship
Speaking on the occasion, Marketing Director of PepsiCo, Salman Butt discussed the future of gaming in Pakistan and the potential it holds in the international arena.
Marketing Director of PepsiCo, Salman Butt
The event was concluded by an incredible performance by Call the band. The registrations for the competition are now open and further details will be shared on its official page.
