L’Oréal Paris Unveils Hair-Care Revolution at Karachi Gala Event

Building on its legacy of premium haircare, global beauty brand L’Oréal Paris introduced a significant advancement in haircare for Pakistan: the L’Oréal Paris Elvive Hyaluron Moisture Shampoo. Karachi became the focal point for an exclusive event, attended by social figures, influencers, media experts, and journalists, all converging to witness this new step towards guaranteed good hair days.

Taking the spotlight as L’Oréal Paris’s spokesperson, Vardah Aziz introduced the revolutionary product, emphasizing its distinct qualities. The event’s charm grew as the product’s TV commercial premiered, igniting enthusiasm among attendees. Monsieur Alexis Chahtahtinsky, the Consul General of France in Karachi, graced the occasion with his presence, alongside a gathering of eminent Karachi personalities.

Dr. Maleeha Jawaid, a well-regarded dermatologist, has ingeniously incorporated hyaluronic acid into haircare. This hydration powerhouse can retain an impressive 1000 times its weight in water, ensuring 72 hours of continuous hair hydration, while also enhancing shine and vibrancy.

Dr Maleeha Jawaid

Qawi Naseer, the Managing Director of L’Oréal Pakistan, offered his thoughts on the event, stating:

“L’Oréal Paris Hyaluron Moisture Shampoo launch signifies it’s unwavering commitment to redefining beauty standards and pioneering cutting-edge solutions for the Pakistani Consumer. This groundbreaking product reflects our dedication to elevating haircare and empowering individuals to embrace their unique beauty.”

L’Oréal Pakistan has consistently showcased its ongoing dedication to the country by leading transformative progress in the beauty sector. With a legacy of innovation and deep understanding of local preferences, L’Oréal Paris has become a trailblazer in delivering inventive products for Pakistani consumers.

• In partnership with L’Oreal