Skip to main content

One of the country’s most trusted and beloved clothing brands, Image, has made a name for itself with its unique and refined craftsmanship, timeless designs, and attention to detail. The label that believes in clothes that have a lasting appeal, creates each garment with finesse keeping in mind the sartorial preferences of its loyal customers. Not only that but Image experiments with designs to ensure that its clientele keeps growing.

Taking its winning streak forward, Image wants buyers to experience the joy of festive season with its specially curated latest luxury lawn collection, creatively titled, Lawnkari® ’22. The Eid ul Fitr edit features exquisite 3-piece unstitched ensembles on a premium lawn canvas. Made with high quality breathable fabric, that lawn will help you stay cool and brave the hot and humid summer season in Pakistan. Each dress in this luxe Lawnkari collection has heavy chikankari and schiffli embroidery with a twist of zari detailing.


Loyal buyers of Image are aware that chikankari and schiffli embroideries are the brand’s signature motifs, so Image is the go-to brand if you’re looking for these embroideries. This Eid edit features Image’s most refined color palette, with mostly sorbet hues with an addition of a must-have black piece. There is surely a shade in the collection that will compliment your distinct taste, preferences and skin tone.

The shirt is the center piece of any desi jora and one of the highlights that should outshine. Image pays special attention to this aspect as the shirts in Lawnkari collection are enriched with laser cut-work and heavy lace work. Interestingly, Image has resolved another recurring issue that women face prior to Eid.

The designs in Lawnkari are so beautiful that the customer won’t have to waste time and money to look for additional applique works. It saves customers from skyrocketing tailoring prices as well as the tension that the final dress won’t turn out the way they pictured it. So, it is apt to describe it as ‘hassle-free lawn’.

Moving on to the next best or the most flattering piece of a lawn jora, a dupatta. Image pairs up each ensemble with a wisely designed and carefully chosen dupatta that helps elevate the over-all look of your jora. Lawnkari features a wide variety of dupattas, including digital-printed pieces in luxurious fabrics such as chiffon and silk as well as embroidered voile ones.

Lawnkari collection draws inspiration from all corners of the world. You may find traditional ethnic motifs in these resplendent designs. It also features Tukri work, and has taken inspirations from classic European architecture and the modern era. Each Lawnkari suit is made with love, rendered with meticulous attention paid to its fabrication, technique and unique designs. Hence, each ensemble embraces the buyer as if it was tailormade for the person.

Following the collection’s launch, prominent influencers including the likes of Faiza Lakhani, Maria Kataria, Salima Feerasta, Alizay Pasha, Sumbul Tabani, Mashion, and Maliha Rehman amongst others visited the Image outlet at Dolmen Mall, Clifton to check out the new Lawnkari collection. These social media influencers shared their opinions and feedback about the Lawnkari collection on their Instagram Stories and posts to keep their followers updated.

Image enjoys a well-reputed standing in the E-commerce market. It is the first local company to be listed on Amazon, the world’s largest E-commerce platform. The brand was recently facilitated with the the ‘Prime Minister’s Excellence Award’ at the National e-Commerce Convention. Image was acknowledged for its outstanding performance in the E-commerce sector and for becoming the first Pakistani business to make it to Amazon.

The new Lawnkari® ’22 collection is available online and in stores at all prominent locations of the country.


Leave a Reply