Beyoncé and Balmain to collaborate for a cause

Beyoncé has announced a new capsule collection with luxury fashion brand Balmain launching this Friday.

Balmain will launch a three-piece Balmain x Beyoncé collection in its flagship store in Paris , with the items going on sale on their respective websites the same day. The collection will comprise yellow and pink sweatshirts Beyoncé wore on stage at Coachella, it will also include a black tee with the same sorority-inspired graphic.

Balmain creative director Olivier Rousteing said,“When she saw all the dancers loving the outfit—and she was loving her own outfit — she realised that what we were creating on stage for her, for all the dancers, was something really impactful.”

“I worked really long with her on the Beychella moments, and the fact that we can release this collaboration that is based on our creativity, Beyoncé and I, is really a big, big step for fashion and music together,” continued Olivier. “Beyoncé, she’s such a perfectionist; she’s someone that is so strong and has such a great point of view. She’s about feminism, empowering women, and the idea of bringing that collaboration where we can share the same ideas, the same vision of music, the same vision of fashion, the same vision of what is going on in the world, it’s more than just clothes. It’s a strong message, and I’m really proud to be a part of that.”

Proceeds from the collaboration will benefit the United Negro College Fund, following Beyoncé’s $100,000 donation to four historically black colleges after her Coachella set.

“The donation was the main goal of this collaboration,” says Rousteing. “We don’t forget where we come from. This is really, really important—I come from an orphanage, you know. I think there is something really emotional about our collaboration.”