Industry unites to launch a council for Pakistan’s Public Relations, Event Management, Digital and Activation Agencies

Pakistan’s top businesses across the fields of PR, Event Management, Digital and Activations have come together to form the nation’s first council -- PREDA -- established on the principles of promoting an industry that is transparent, ethical and professional, while also striving to set new benchmarks for industry standards and innovation. According to a press release…

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Entertainment

In conversation with the writer of ‘Ishq Hai’ Rehana Aftab

Drama serial Ishq Hai, starring Minal Khan and Danish Taimoor, recently concluded and despite being criticized for several reasons, it was one of the most trending dramas during its airing time. In terms of views and ratings, Ishq Hai is one of the most successful dramas of this year. In order to find out went…

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Atif Aslam to make his TV debut with Sang e Maah

Atif Aslam has been actively producing music in the last few months. He released a naat, a few covers, originals and recently a highly anticipated single as well. While everyone loves him as a musician, fans got even more excited following reports of him making his acting debut on television in the sequel of drama…

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Celebrity Entertainment Featured

Amar Khan shares details about her character in upcoming drama Baddua

Amar Khan had a small role in Qayamat, however, her powerful performance won the audience as well as the critics. The multi-talented artist is now going to be seen in ARY Digital’s upcoming drama, Baddua opposite Muneeb Butt, but unlike Samra, this time she will not tolerate abuse. "I play the character named Abeer who is…

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Celebrity Entertainment Featured

Here’s what Bilal Abbas Khan thinks about Sajal Aly, Sarah Khan & Yumna Zaidi among other co-actors

Bilal Abbas Khan is a phenomenal actor and his body of work speaks for his craft. He has a breadth of diverse characters to his name and wishes to be known for the work he does. Despite having a huge following, he hardly posts on social media as he finds it very stressful. However, Bilal's…

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Celebrity Entertainment Featured

Will Haroon Shahid’s character ever get the girl?

Haroon Shahid is a fairly popular face on Pakistani television. The musician-cum-actor stepped into the entertainment industry as the lead singer of a pop-rock band, SYMT. He became well-known as The Ganderi Boy because of his rendition of Naseebo Lal’s song Pyar Di Ganderi. Later, he forayed into acting with Shoaib Mansoor's film, Verna. Lady…

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Entertainment

Teasers out: Dobara starring Hadiqa Kiani and Bilal Abbas Khan breaks stereotypes and we’re loving it already

In South Asian countries such as India and Pakistan where women are displayed as selfless individuals who are only born to sacrifice their lives for those around them, it's great to see HUM TV create content that shows that women have needs, just like men. The fact that Hadiqa Kiani, an older woman is paired…

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Celebrity Entertainment

Fans shower love on Asim Azhar’s jamming session with Bilal Maqsood

Pakistani musicians collaborating with each other is always an exciting experience. However, when we see two artists from two different generations yet very relatable to the current pop culture of Pakistan jamming together, we can't wait to see more. On Wednesday night, two big names from the music industry -- Strings' Bilal Maqsood and Asim…

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Entertainment Fashion & Style Featured

20 years on, the LSAs stand strong with unparalleled traditions

Those of us who were around back then still remember the anxious excitement that crackled with the very first Lux Style Awards in 2002. The fashion and entertainment industries had just witnessed the turn of the century, and there was eager anticipation for everything the new century would bring with it. The Lux Style Awards…

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Celebrity Entertainment

Here’s all you need to know about pop culture icon Swineryy

Gen Z in Pakistan are all heavy social media users who are constantly influenced by booming pop culture which has not too many, but a few iconic pop icons that have created their own space with creative ideas. Swineryy is one such anonymous content creator, who despite being unknown by name and face, is still…

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