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Karachi is the hub for arts and films so it is vital that year-round media and art festivals are organized to give everyone their due share of recognition. Another such promising festival has kickstarted today at SZABIST university, Karachi which has created quite a buzz. ZAB Media Festival (ZMF) is an annual event which allows art lovers and budding filmmakers to meet some of the most promising people from Pakistani media.

Hosted by the Faculty of Media Sciences, the festival’s theme this year is ‘Discovering Pakistan’ which aims to explore various mediums through which entertainment and infotainment are disseminated. Budding filmmakers, photographers and designers from across Pakistan are encouraged to send in their submissions to not only get a monetary prize by the end of the festival, but also get the exposure they deserve.

Whether you want to learn more about advertising, design, film or journalism from experts, this 5-day event covers it all. From a session on modern-day advertisement techniques to exploring digital media, women in journalism and in mainstream cinema, ZMF has an interesting line-up.


Three highly anticipated sessions at the event will host renowned people from the media industry. Narratives across Digital Spheres will host famous standup comedian Akbar Chaudhry, Ali Gul Pir, TV journalist George Fulton, head writer at Teeli, Gul Zaib and social media sensation from India, Dolly Singh (from iDiva) via web.


Following that, a session about films will host critically acclaimed director Kamal Khan, Nabeel Qureshi, producer Fizza Ali Meerza and Babar Sheikh from Chand Tara Orchestra. On the last day of the event, another star-studded talk would be about ‘Women and Mainstream Cinema’ and the panel will have Hareem Farooq, Mansha Pasha, Osman Khalid Butt and Fifi Haroon.

To find out more details about other sessions and screenings, click here.