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United Nations Development Programme (UNDP) Pakistan has appointed acclaimed actor Fawad Khan as its National Goodwill Ambassador, stated a recent report on UNDP Pakistan’s official website.

It was announced during the launching ceremony of UNDP’s Sustainable Development Program 2023 that took place in Islamabad. UNDP’s Goodwill Ambassadors are inspirational individuals who serve as spokespersons to uphold the United Nations Charter and the Sustainable Development Goals.

The ceremony started with the contract signing between UNDP Pakistan’s Resident Representative Knut Ostby and Fawad Khan, followed by the screening of a climate action advocacy film ‘Don’t Choose Extinction’.


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The film, launched by the UNDP Headquarters during COP26, advocates for phasing out fossil fuels for a more sustainable and equitable future. To reach wider population and to raise awareness on the issue of climate change in Pakistan, Fawad Khan has done the voice-over of the film in Urdu.

“We are incredibly proud to have Fawad Khan as our Goodwill Ambassador. As you all know, climate change is one of the most serious and immediate risks we’re facing. I appreciate that as a spokesperson for Agenda 2030, Fawad Khan’s first advocacy support highlights climate action,” remarked UNDP Pakistan’s Resident Representative, Mr Knut Ostby.

Speaking to the audience of green ambassadors and social entrepreneurs, Fawad Khan commented:

“I am honoured to be signed as the National Goodwill Ambassador for UNDP Pakistan. I truly believe that the Sustainable Development Goals provide us with a roadmap for peace and prosperity, for people and the planet. This is an exciting opportunity for me to raise awareness and advocate the Agenda 2030.”

The event concluded with a conversation with the green ambassadors and start-ups on UNDP’s role in climate action in Pakistan, and how UNDP is amplifying young people’s voices in decisions on climate action. Deputy Resident Representative Ms Aliona Niculita, Head of Communications Unit Ms Ayesha Babar, and UNDP’s young beneficiaries working as green social entrepreneurs were also part of the event.


UNDP is the leading United Nations organization fighting to end the injustice of poverty, inequality, and climate change. Working with a broad network of experts and partners in 170 countries, the organization help nations to build integrated, lasting solutions for people and planet.

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