The Power of the “Power Suit” – Diners Inspires Audiences to #WearConfidence

Power dressing appeared in different forms long before it became popular near the end of the 20^th century. But the power suit has now evolved into a voice of authority.

For the younger generation, the notion of the “Power Suit” has become a bit antiquated mostly because of the ever-growing pop culture influence over Pakistani society.

But the professional environment has also changed wherein, what works for the financial district doesn’t necessarily work for tech environments.

However, at all ages and in all professions, first impressions leave an impact and it definitely still pays to Dress for Success.

The new Diners DVC is the ideal example of the impact of a good suit.

We see a very dapper looking Adnan Siddiqui roaming the streets of the Concrete Jungle in premium formal wear with a very inspiring voiceover in the background encouraging viewers to dress for success.

“Success is not a destination, it’s a mindset, it’s the way you choose to live,” said Ahmed Ali, GM Marketing.

There is a psychological effect to the way we dress. If you suit up everyday and work in an environment where everyone else wears a suit, there is a positive effect to being dressed better than your peers.

A power suit is like a knight’s armour, it commands attention and creates a perception of rank and prestige. Social rank is a powerful influencer on a wide range of life outcomes. It gives us a sense of power and control over our environment.

We should not expect the suit as a symbol of power to be leaving the fashion world anytime soon. We should however, expect a shift towards personal style and comfort for the modern-day businessman. For instance, the necktie has become an optional accessory for some and can easily be left out of a formal outfit without making it less formal.

The new Diners collection titled ‘Confidence Personified” comprises articles that work without the use of a tie and still give off a ‘premium’ aesthetic.

So, whether you’re prepping for an interview, or attending a formal event, a well-tailored power suit from Diners’ ‘Confidence Personified’ should provide you with a heightened sense of confidence.