Skip to main content

One of Pakistan’s most trusted retail brands, Ideas has recently launched their Spring/Summer Collection for the younger male audience. Their most recent campaign, Mr. Blue- Everyone, Everyday, brings to life trendy menswear for the summer season.

The campaign for Mr. Blue narrates a story of three friends: a young entrepreneur, an inspiring artist and a traveler/explorer. Each of these three young men are successful, ambitious and of course immaculately stylish– making them the perfect Mr. Blue! Ideas Man has tapped into various age groups with this versatile collection: the youth who prefer casual wear, the mature audience who wears semi-formal and the uber stylish who will opt for experimenting with something new with the line of denim kurtas.


The brand has clubbed 100% cotton fabric with a denim yarn and created Mr. Blue – a product line that comprises smart casual, formal and ethnic wear at an unbelievably affordable range.

Showing versatility, evoking the cool aura the blistering summer needs and representing every man’s favourite colour, blue stands for everything chic that fashion needs! Blue is also the colour of everyone’s favourite stylish fabric– denim. Hence, a large range of denim button down and funky trucker shirts, various styles of jeans and more are available for everybody with Mr. Blue’s latest range.


A recent visit to the Ideas store gave us a closer look at the Mr. Blue collection. From basic t-shirts, to smart kurtas, Mr. Blue has covered it all! The trendy denim shirts are made from Chambray, making it the perfect breathable and lightweight top summer calls for! Similarly, while the formal shirts are 100% cotton, a denim yarn has been added to give them a crisp look. Lightweight denim and printed kurtas have also been introduced to bring the much-needed style quotient to traditional wear. The collection also includes the must-have range of stripes, jacquard, checkered, solids and printed shirts, while the casual shirts have experimental patch designs, which give the rugged look young men are going for these days.

If you’re looking to upgrade your summer wardrobe, Mr. Blue has got it all for you!

  • Haute Promotion