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Most of us may be monitoring our time and schedules on our smart phones, but no matter how smart our phone may be, it can never replace the value of a watch. It’s the ultimate fashion statement, which lends you snob value like no other fashion article can. There’s a reason why Dr. Strange had a dresser full of fine watches, his favourite being a Jaeger-LeCoultre Master Ultra Thin Perpetual. Gentlemen wear watches; it’s very simple. In fact, the watch you wear will probably make the strongest snob statement on who you are.



Timing itself around that principle Hanif Jewellery and Watches – one of the biggest retailers of precious jewellery in the country – this weekend opened a lavish new space dedicated to watches. Created within its showroom on Lahore’s MM Alam Road, Hanif Watches opened its doors to Pakistan’s largest watch collection, enough reason to draw in connoisseurs of luxury timepieces from all over the city.

Bovet Fluerier, Armand Nicolet, Chronoswiss, ArtyA, Cuervo Y Sobrinos, Graham, Carl F. Bucherer, Louis Moinet and Louis Erard were just some of the time pieces curated for what we can call the largest selection of luxury watches in the country. No surprise then that the launch drew in men and women with a love for the finer things in life.



The proud Hanif family 


Sports stars Shahid Afridi, Ahmed Shehzad and Sohail Tanvir, popular artistes Javed Sheikh, Adnan Malik and Afzar Rehman alongwith fashion’s superstars Mehreen Syed, Zara Peerzada and Hasnain Lehri turned up to celebrate the launch of Pakistan’s largest luxury watch store.



 Adnan Malik, Shahid Afrid, Jawed Sheikh & Hanif’s son




Azfar Rehman, Mehreen Syed & Hasnain Lehri


“The reason we brought years and years of exemplary watch making history all under one place is so that clients from all across Pakistan could get a taste of luxury Swiss watches,” Zeeshan Hanif, CEO Hanif Jewellers said about the concept store. “The idea turned into a project when our clients from the specific social stratum of society expressed that they have to buy watches from abroad, since there is no availability of luxury watches with the right representation. The various collections entail an array of picturesque watches that range from different high-end brands to cater to diverse tastes.”