The lingerie market in Pakistan is having a moment as one of the top brands — British Lingerie Studio (BLS) — opened doors to two newly launched stories in Karachi at Ocean mall and Dolmen Mall, Hyderi. A fun meet and greet session, held at the Dolmen Hyderi branch over last weekend, was attended by a number of social media influencers.
What’s special about BLS?
As a well-reputed international brand, British Lingerie Studio was launched in 2015 with an aim to revolutionize the concept of lingerie shopping in Pakistan. The products are made are state-of-the-art facilities across Europe. The British brand looked beyond the glamor quotient of lingerie and has fused science and fashion together to make trendy yet comfortable lingerie available to women in Pakistan. The BLS flagship store was opened in Lahore and now it has stores at over 10 locations all across the country to create an exclusive retail experience for women.
New outlet
BLS new outlet at Dolmen Mall, Hyderi is a perfect place for women to peacefully pick and choose their intimates. The cozy pink shop is a comfortable space with yellow lighting to keep the experience warm and stress-free. The concept studio allows women to browse, feel and try pieces from a wide range of lingerie collection before making the purchase.
Endless variety
BLS is like a paradise of the intimate apparel world where the ranges are extraordinary. The brand’s motto is BLS should be a staple in every modern day girl’s top drawer. So, Imported products are available including lingerie, panties, sports bra, maternity bras, tank tops and camisoles, shape wear, tummy trimmers, night wear, lounge wear and bra for teens and adults in a variety of sizes. There are cotton pieces, padded, wired, non-wired and push up varieties as well as lacy and more exotic lingerie options in over 26 sizes.
Usually lingerie brands stick to basic colors or natural shades, but BLS has a lot of options in funky and cool colors like neon, purple, sorbet shades as well as printed designs. The nightgowns are available in laces and silk options as well. The idea is that intimate apparel should not just be a luxury or occasional accessory but a daily wear item that should be accessible to all.
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Impressive price range
With such an immersive shopping experience and huge variety, customers may have doubts about the price range. Fret not, BLS offers one of the best prices in the market (from PKR 600 upwards) that vary with comfy or trendy inner wear. However, the price range is impressive with respect to its long lasting quality.
One for everyone
Whether you love to wear comfy PJ sets, a lacy nightgown or a poncho style, there is something for every buyer at BLS. The brand is very conscious of body and skin tone diversity. There are colors, textures, fits and designs perfect for every age group/ body size so that everyone has options to choose from.
Good news for fitness enthusiasts
Sports and shape wears are not easily available in Pakistan in different colors and sizes and BLS has aced in that category as well. Sports enthusiasts can visit any outlet to get a perfect fit that aids in their exercise routine.
Influencers love it!
Fatima Irfan telling about the instore experience BLS has to offer
Fatima Irfan Sheikh (@glossips) shared what she looks for in lingerie.
“I really appreciate that BLS has catered to every body type and size. The lingerie here is comfortable and for all age groups. The staff is also very friendly and cooperative. I would ask everyone to come and check this studio,” she said.
Kiran Umair and Aqsa Fawad taking a selfie at the BLS store
Aqsa Fawad (@gottablogger) expressed that she has spotted some really cute things that she plans to buy. “This BLS store has such a cute pink aesthetic. I have found really cute PJs that I am going to get for myself because comfort comes first for me. But the lingerie they have looks very comfortable, cool, trendy and the fit looks great. So, highly recommended.”
A word from the brand team
Brand Team (L to R) Wafa Kalia, Ammar Sohail and Omer Masood
Speaking to Something Haute at the event, Wafa Kalia, Brand Lead BLS said: “It was so exciting to see all the girls join our store opening celebration. They came, played with our products, tried them on, interacted with our team. It was a blast for everyone. As BLS has products ranging from active wear, to bridal wear to daily comfort wear, everyone was able to find something of their liking. Very excited to welcome more people to our Hyderi Dolmen Mall store and explore our latest collection.”
The Operations Head for BLS Pakistan, Omer Masood also shared his thoughts.
“BLS is a luxury intimate apparel brand for women that originated from London, UK. We highly believe in inclusiveness for all. So, we have luxurious products for all body types and sizes. We hope that women visit our stores to check what we are offering to them.”
Director BLS, Ammar Sohail said: “BLS is a brand straight from London that entered the Pakistani market with an intent to change the landscape. We want to revolutionize the lingerie industry and revamp the perception of lingerie as an everyday item rather than just intimate wear. Women of today need to be empowered to fulfill their roles in all walks of life, and that is our plan. By providing them with comfortable yet stylish products, we ensure they are equipped to conquer the world.”
BLS is available in multiple cities including Karachi, Lahore and Islamabad and customers can also order online easily from bls.uk.com.
