The brand label J. is synonymous with class, elegance and sophisticated charm. With a successful run spanning over two decades (the brand was established in 2002), the label has built upon its philosophy to revive and popularize eastern wear, especially shalwar kameez. Over the years, J. has not only won over the South East Asian market as a household fashion label but its success has reached a global scale.
From a brand that began with a firm belief in Soully East, J. has grown by leaps and bounds. Following its triumphant journey in the fashion business, 2022 marks the year when J. adds an amazing new collaboration to its roster of achievements. The label has introduced a new clothing brand — Cast and Crew — in partnership with powerhouses of entertainment industry, Humayun Saeed and Adnan Siddiqui.
For multi-hyphenate stars like Humayun and Adnan, who can act, direct, produce, play an instrument (in Adnan’s case), the next best thing is to launch a brand of their own. And just like their off-screen larger-than-life personas, the two superstars humbly describe the essence of living in the spotlight and recognize the efforts of their peers as they have named their first fashion-forward venture Cast and Crew.
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Cast and Crew represents Humayun and Adnan’s sense of style with a great variety of clothing and accessories. The superstar duo has unique individual style which is a fusion of classic and contemporary tastes. As a former model, Adnan is known for experimenting with his suave looks and is more inclined towards timeless classics. Humayun is a bit modern in his approach to fashion. Together, their label, Cast and Crew delivers a bit of both worlds with a clothing line which is cast in tradition yet it exudes charm and grace in equal measure.
To celebrate this union and their new enterprise, Chairman J. Sohail Hamid Khan along with Humayun Saeed and Adnan Siddiqui organized a black carpet event in Karachi within the premises of Frere Hall with the beautifully lit Venetian building in the background. The star studded event buzzed with entertainment industry’s finest, government officials, cricketers, models and influencers. Bilal Abbas Khan, Feroze Khan, Hania Aamir, Fahad Mustafa, Shoaib Malik, Aijaz Aslam, Ahsan Khan, Ushna Shah, Hamza Ali Abbasi, Iqra Aziz, Mohib Mirza, Nida Yasir, Yasir Nawaz, Amir Adnan were amongst the attendees.
The magnanimous party seemed apt for an occasion that celebrated friendship turning into a successful business venture.
Adnan, Anwar Maqsood and Humayun
Humayun with Hamza Ali Abbasi
Adnan, Ahsan Khan, Fahad Mustafa, Humayun
Hania Aamir, Shazia Wajahat, Momin Saqib, Wajahat Rauf
Adnan, Shoaib Malik and Humayun
Humayun Saeed with Iqra Aziz
Adnan Siddiqui with family, HSY, Humayun Saeed with family
Ayesha, Adnan, Humayun & Ifnan
Yasir Nawaz & Nida Yasir
Hamza Ali Abbasi
Safeer, Humayun, Shaheer, Adnan & Sameer
HSY & Mohib Mirza
Raju Jamil, Anwar Maqsood & Ramsha Khan
HSY was the host of the night while Anwer Maqsood was present to share words of wisdom, followed by a Q&A session with the superstar duo. Celebrities, all dressed in formal black attire, made the most of the memorable night with a lot of fun activities on stage. The event wrapped up with the national anthem to commemorate 23rd March.
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Straight from two of the industry’s best dressed men, Cast and Crew is a luxury apparel brand for both men and women. The price range of all the articles for men is PKR 7,990, while women’s collection includes stitched and unstitched suits with a price range starting from PKR 4,500 up to PKR 8,500. The collection currently caters to tailored luxury outfits for both men and women, including shalwar kameez, kurta, and pants, all designed keeping in mind the style aspirations of the two stars.
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The prices are quite reasonable for a brand known for its rich legacy and high finesse. So, a timeless and elegant look worth 5 to 9 thousand rupees will help you attend events a few seasons and that’s good value for money. You can shop your favourites from the Cast and Crew collection now available in limited J. outlets and and online at https://castandcrew.com.pk/
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