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Pakistan has never had a dearth of textile and couture, and the brimming fashion industry in the country is a testament to that. And amongst the various successes of the industry, one brand which has shined the brightest, has remained AlKaram.

Whether it has been the quality of the textile or their aim to always have the biggest celeb names attached to the brand, AlKaram has never failed to impress its clientele; and now, adding yet another feather to their cap, the brand has announced the latest star to join their team.

Any guesses? Don’t fret if you can’t guess! We have the name for you…

While over the last few years AlKaram has used multiple faces such as Mahira Khan and Syra Shahroz for its campaigns, this year they have chosen Ayeza Khan to lead the race. Befitting the category of the classic AlKaram girl who is both elegant and a timeless beauty, the actress has been chosen for her apt representation of the values the brand holds dearly.


Ayeza Khan


Apart from the values Ayeza holds, the actress was also chosen because of her successful stint in the Pakistani media industry, where her TV plays like Tum Kon Piya, Pyaray Afzal, and Shehnaz, amongst others, have made a household name.

Ayeza as the new face of AlKaram has been given a specific look for the campaign to fit the profile and match the season’s theme. Her look has been revealed via a song sung especially by Natasha Baig titled ‘Moriya’ – which is an adaptation of a folk song popularized by Mai Dhai.

Now, isn’t this some major news? We surely think so!

Check out the promo here:




  • Haute Promotion