Opulence is one word you think of when you enter the Maison Élan flagship store, located on the old Clifton side among beautifully constructed bungalows. The store itself is a restorated old colonial styled building reminding us of the British Raj that once reigned. The interior is a perfect mix of luxury, elegance and a bit of funk paired with contemporary touch, what the brand stands for. From fancy chandeliers to vases full of hydrangeas and chrysanthemums, it almost felt like we had entered a store in foreign land.
We’ ve all witnessed that Élan is easily among the top brands in Pakistan, who over the years, has established itself as a brand synonymous with unparalleled quality and craftmanship, which extends to all collaborations and associations. To this end, this weekend Élan proudly associated with the most coveted collection of designer Judith Leiber, who is renown for its unique luxury handbags.
On the association, Bushra Taimur co-founder of Secret Shoppers said “We feel that Élan is the perfect match for the brand because it embodies all the features that Judith Leiber symbolizes: the epitome of luxury, flawless craftsmanship and style. For us, there couldn’t be a better pair up for the world-class products by Judith Leiber than the intricately detailed and elegant luxury and bridal wear by Élan.”
The arrangement at the Maison Élan was a designer’s dream. From an array of embellished pastel coloured ensembles to printed casual wear, Élan has everything and much more if you’re looking to buy statement collection.
The gorgeous Judith Lieber clutches, which are  pure luxury wear, had the perfect colour and bling to add elegance to your overall style. Of course, having said that, the luxury collection also comes with a lavish price which only makes it a collection for the niche. Starting from a whopping sum of PKR 400,000, we wonder if these sparkly clutches will be a one time hit or will continue to be stocked at the Maison Élan store given the craze we witnessed. We’ll know soon.
Bushra further went on to say, “At Secret Shoppers UK Ltd, we take pride in being able to provide a full luxury shopping experience of international standards and it was important that we work with a partner that could match the same high standards of quality. Élan has met our expectations and much more with their superior product offering and also their highly efficient and professional team, that have been a joy to work with.â€
This definitely looks like a promising collaboration and we wish team Élan more such international ventures in the years ahead.
