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In its two decades of existence, Khaadi today stands as Pakistan’s premiere brand, not just in fashion but across the board. That’s quite an accomplishment, which comes as a result of one man’s vision and his tireless dedication to push ahead. Khaadi has not just grown as a local business but it is one of the few big brands that holds onto aesthetic and is fashion forward at the same time.

With a continuously expanding footprint, Khaadi has managed to uphold the status of Pakistan’s premier fashion retail brand which currently operates in 46 stores, 17 cities across Pakistan and 17 stores across UK and GCC. That indeed is a monumental achievement by Khaadi to endorse its brand in the foreign market as well as local.



Khaadi, recently relocated its outlet in the iconic Dolphin Chowk in the new Mirpur City to provide a bigger store focusing on design and offering its clients an unforgettable shopping experience.

Shamoon Sultan, the man behind the brand, said about the new store:“We have almost doubled our retail square footage in the last two years, which is a huge achievement and translates into greater availability, better product display and a superior customer experience.”



“We want Khaadi to be available to our customers at a location that they can visit easily. When I say customers, I am talking about all our customers spread all over Pakistan. We recognize that many of our customers live outside the big cities in Pakistan, and we are committed to bring their favorite brand as close to them as possible,” said Shamoon.

Undoubtedly, Khaadi’s presence as a brand has successfully dominated many other retail brands to up their game in terms of quality and design and every aesthetically designed outlet provides a unique experience of its own.


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