Skip to main content

Gul Ahmed marketing is usually impressive.

From a brand that once put up posters advertising new collections (remember how everyone wanted to buy the prints displayed in the posters?), they now have thick, professionally compiled catalogues (not to mention the uber-impressive website) and these catalogues are available in over three-dozen stand alone Ideas stores nationwide. These are big numbers we are talking. Big numbers for a very big brand. Textile Giant.

The launch of the Gul Ahmed autumn/winter collection, however, did nothing to substantiate how much the brand has evolved. It was one in a haystack of ‘red carpet’ events that take place these days. An event that invited every possible person alive to come and see a collection being modeled in an inhouse fashion show. That too in a space that did not allow the models free space to move in, let alone people see the show. Not that many people could see the catwalk. At least I couldn’t.

A simple to-do list for brands looking to be taken seriously:

1. Kindly differentiate between a launch party and a product launch. The former is a celebration while the latter is media and/or buyer specific and it’s not a good idea to have a two-in-one event unless you have the space to separate the show area from the mingling lounge. Even so, both merit completely different coverage.

2. A product launch or a collection launch requires a press preview. How can we review or write about a collection that we can barely see in a jam packed venue? Was Gul Ahmed only interested in reading how well-attended their event was? Since this guest list is seen everywhere; it was hardly exclusive!

3. Press kits. If the press cannot see the show then at least put some relevant information down in a press release. We were given copies of the latest catalogue but that didn’t provide necessary info such as: who designed the clothes, did the makeup, etc. The press release did however announce the collaboration of Gul Ahmed with Catalyst.

4. Do not use the term ‘red carpet’ so liberally. Yes, yes the red carpet culture has arrived in Pakistan but let’s not reduce it to hosting the maajay gammas of society. Red Carpets are for celebrities: film stars, musicians even models and designers. Glamorous people. Not journalists and society aunties. Especially not wannabe journalists and social climbing aunties.

5. Last but not least, please stop having fashion shows inside stores unless you have the space to seat people and allow them to watch peacefully without reaching for their nebulizers. Especially not expected from a brand name as big as GA. An elegant fashion show would have been so much more desirable. Remember how Vinny launched V9 lawn at The Commune? She organized a fashion show promoting all designers that were participating and got rave reviews in return: cover stories in all weekenders. Gul Ahmed will not be that fortunate.

It’s time to upgrade the level of professionalism in fashion, especially when it comes in co-relation to the corporate sector. Because the corporate sector has the money to invest but unfortunately is usually clueless as to how it should be spent. Everyone is jumping onto the ‘red carpet launch’ band wagon, confident that squashing as many people as possible into the limited space of a shop will guarantee good press and happy buyers. Truth is that these events have become tedious as they serve no purpose other than giving the organizers an opportunity to rejoice their success in front of eager shutterbugs. They’ve started looking like birthday parties in which certain clowns perform some tricks, snacks are passed around while congratulatory salutations are exchanged and guests leave with goody bags.

After thought: The high point of the evening, I must admit, was meeting the two French videographers who were covering the event as part of a film they are making on Karachi. I was expecting the worse when they came out and started talking to the bearded drivers queued up in front of the entrance…’oh no, another ‘defying the Taliban’ moment,’ I thought to myself! But can you believe that those intimidating, conservative looking drivers actually spoke in favour of these fashionable events and said they’d rather be inside watching the show than waiting outside! Who would’ve thought! There’s some hope left, it’s good to know!

30 Comments

  • Nestor says:

    This post presents clear idea in favor of the new people of blogging,
    that in fact how to do blogging and site-building.

  • Abdul says:

    Hello just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Chrome.

    I’m not sure if this is a formatting issue or something to do with browser compatibility but I figured I’d post to let you know.
    The style and design look great though! Hope you get
    the issue solved soon. Many thanks

  • Kendrick says:

    I constantly spent my half an hour to read this webpage’s content all the time
    along with a mug of coffee.

  • Pingback: 1expenditure
  • Pingback: gay latin chat
  • Pingback: gay dating macho
  • Pingback: free game slots
  • Pingback: bier haus slots
  • Pingback: gw2 jewry slots
  • Pingback: dissertation help
  • great issues altogether, you just received a brand new reader. What would you recommend about your post that you just made some days in the past? Any positive?|

  • uqdanvmij says:

    Last registration: 2 min ago And this isnt particularly reflected when you review the size of the prizes on offer in the paytable, slots aviator for high rollers try Caribbean Stud Poker. You get to play with a real dealer, Caribbean Holdem. The official Aviator game developer, the Spribe, provides the only official demo. All you need to do is search for Spribe’s official website and enjoy this game. You will also find a YouTube video explaining how to play the game. And this isnt particularly reflected when you review the size of the prizes on offer in the paytable, slots aviator for high rollers try Caribbean Stud Poker. You get to play with a real dealer, Caribbean Holdem. PPSS22: PS2 Emulator… Copyright © 2024 AviatorGuide.in 9$ 30$Save:21$(67%) Since no funds will be taken from your account to get the Slot Force No Deposit Bonus, Canadian online casinos also offer a bunch of other gifts that will enhance your experience and let you try more games than youve set your mind on. Play the demo version of Treasures Of Lion City on our website, SAVE & RETURN – Your balance will automatically be saved when you take a break.
    https://doodleordie.com/profile/congtulyso1983
    There is no best time to play Aviator. But using some strategy to play will enable you to play the game at the right time to win. Aviator game is a multiplayer crash game where players place bets on a plane’s flight path. The plane takes off and flies upward, with the multiplier increasing as it goes. Players can cash out at any time to lock in their winnings, but if they wait too long, the plane will crash and they’ll lose their bet. The Aviator game is an exciting online cash-out gambling game available at various casino sites in South Africa. Players bet on how long they think a plane will fly before it crashes, with the potential to win big if they cash out up to R3 Million if they hang on to cash out at the right moment. Given the nature of this game, timing and strategic decision-making are crucial. To assist you in managing your game sessions for maximum benefit, we have created a Aviator timesheet, for the best times to play and chase those big wins.

  • idgod says:

    Pretty! This has been an incredibly wonderful article. Thanks for providing these details.|

  • scammer says:

    After looking at a number of the articles on your site, I honestly appreciate your technique of blogging. I book-marked it to my bookmark webpage list and will be checking back in the near future. Please visit my web site too and let me know how you feel.|

  • scammer says:

    It is perfect time to make some plans for the future and it’s time to be happy. I have read this post and if I could I desire to suggest you few interesting things or tips. Perhaps you could write next articles referring to this article. I want to read more things about it!|

  • Howdy would you mind letting me know which webhost you’re using? I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a lot quicker then most. Can you suggest a good internet hosting provider at a fair price? Many thanks, I appreciate it!|

  • iqqkjaeje says:

    Kostenlose Kartenspiele findest du in allen möglichen Varianten auf RTLspiele.de. Für alle Freunde der Solitaire Kartenspiele gibt es besonders viel Spielspaß zu entdecken. “+p+” Baldur’s Gate ist eines der ikonischsten Rollenspiele aller Zeiten und hat eine ganze Ära von „Dungeon & Dragons“-basierten Spielen geprägt. Unter anderem die großartige Dragon Age-Reihe. Entwickler Beamdog portierte den Titel auf Handys und Tablets und darf zurecht als eines der besten Android-Spiele bezeichnet werden. Die enorme Handlungsfreiheit und die epische Geschichte fesseln für viele hundert Stunden an den Bildschirm. Da Y8 eine lange Geschichte hat, untersuchen wir schon länger das soziale Phänomen von kostenlosen Browser-Spielen auf, da Spiele ein wichtiges künstlerisches Medium sind und erklären können, wie die Menschen in verschiedenen Zeitperioden sich verhielten.
    https://www.mchinese.ca/home.php?mod=space&uid=1360335
    Wenn Sie unsere Spiele herunterladen, darauf zugreifen, sie spielen oder unsere anderen Services nutzen, erheben wir Daten über Sie. Die meisten dieser Daten stammen direkt von Ihnen oder Ihrem Gerät, wie etwa Geräteinformationen oder Informationen zu Land, Region und Spielfortschritt. Wir verwenden diese Daten, um Ihnen unsere Spiele und Services bereitzustellen, unter anderem für die Zwecke der Optimierung, der Betrugsprävention, der Individualisierung der Angebote innerhalb der Spiele und der Verifizierung von Käufen. Ebenso verwenden wir sie auch für die anderen in dieser Datenschutzrichtlinie genannten Zwecke, einschließlich für Marketing- und Werbezwecke. Kostenlos ausprobieren Mit einer Nintendo Switch Online-Mitgliedschaft kannst du online spielen, auf eine beständig wachsende Auswahl von NES & Super NES-Klassikern zugreifen und mehr. Mehr erfahren.

  • porn says:

    Hi colleagues, its enormous piece of writing concerning educationand completely explained, keep it up all the time.|

  • Nice blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple adjustements would really make my blog stand out. Please let me know where you got your design. Many thanks|

  • RobertMak says:

    I was skeptical about CBD at first off, but after trying them like cbd salve, I’m unqualifiedly impressed. They submit a convenient and enjoyable technique to pleasing CBD without any hassle. I’ve noticed a calming force, primarily in the evenings, which has helped with both stress and sleep. The best part is the pre-measured dosage, so there’s no guessing involved. If you’re looking as a remedy for an unhurried and tasty detail to experience CBD, gummies are obviously advantage considering—straight survive unwavering to buy from a estimable disgrace!

Leave a Reply

Close Menu