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Like the Midas touch, everything Rihanna touches turns to gold. So when ‘the only girl that you’ll ever love’ launched her new makeup collection, we knew it would be an Haute commodity.

The Barbados beauty that has more than 230 million albums to her name, a blazing trail of awards and is the face of countless high-end designer brands, now has a whole new business venture to stupefy us. After making her gargantuan number of fans and leading MUAs wait restlessly, the singer finally unveiled her makeup collection that has been given the name, Fenty Beauty.



Fenty Beauty features 91 different makeup products, including 40 different shades of foundation to complement every tone and colour, concealers, correctors, highlighters, makeup tools, brushes and wait for it,  a single ‘universal’ lip gloss ‘that looks good on every skin tone’.

Although Rihanna has had the longest and a very buoyant romance with makeup, this is not the star’s first exposure to creating it. Remember the hype around RiRi Woo lipsticks from Rihanna’s collaboration with MAC Cosmetics in 2013? The Rihanna x Mac was such a popular seller, that it landed the singer collaborating with the high-end brand in the years 2014 and 2015 as well.

“Fenty Beauty was created for everyone; for women of all shades and personalities, attitudes, cultures and races,” the star stated. “I wanted everyone to feel included. That’s the real reason I made this line”.


This Gloss Bomb, we want!!!


With Fenty Beauty officially hitting the shelves of Sephora and other prominent makeup stores, fans are already flocking there to get their hands on the beauty products by the bad girl. The business venture was entitled its name after the singer’s surname; Robyn Rihanna Fenty.

If you’re looking to bedazzle yourself, check out the new makeup line here.