Abdullah Kadwani and Asad Qureshi’s production house — 7th Sky Entertainment — stays true to its name as the banner is soaring high by providing entertainment that transcends all standards of quality content. The dynamic duo of producers not only know the television viewers’ pulse but are also familiar with how to sell and market the content which is popular. With praise-worthy scripts from renowned playwrights, ensembles casts, well-known directors and a production value to boast of, Abdullah and Asad have assembled a team to envy.
Geo Entertainment is loaded with content, produced by 7th Sky Entertainment, that is setting new records of ratings every week and is also popular in the masses. Millions of views on YouTube and trending lists are a testament that viewers not only love to watch these shows and dramas on TV but they are so hooked that they watch it on YouTube as well.
Abdullah and Asad’s philosophy behind 7th Sky Entertainment is to redefine how entertainment must be and what television aspires it to be – instead of how it is today in the Pakistani and regional context of television broadcast and filmed entertainment. The vision itself is commendable, however, the duo have achieved these milestones as not only their content dominates the industry, but it is also setting the bar very high for others to follow. Hence, the production house is benefitting the industry, providing quality entertainment to viewers and ensuring growth.
Read: Khuda Aur Mohabbat 3: Phenomenal performances & cinematography dominate the first episode
High ratings
Recently, dramas like Khuda Aur Mohabbat 3, Mujhe Khuda Pay Yaqeen Hai, Qayamat, and Fitoor have become the talk of the town due to their high ratings, YouTube views as well as viewers appreciation. People are invested and eager to know what will happen to Ifrah in Qayamat, or Mahi and Farhad in KAM3?
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Not only the dramas but the even teasers and previews of upcoming episodes are massive hits on YouTube. Teaser of Mujhe Khuda Pay Yaqeen Hai has 1.5 million views, Fitoor has 2.2 m views, while new teaser of Khuda Aur Mohabbat 3 has 9.1 m views so far. Last week’s episode of KAM3 has reached 18 million as of now.
Ramazan’s special drama serial Ishq Jalebi has also won over hearts of all and sundry. With outstanding TRPs and a new on-screen couple (Wahaj Ali & Madiha Imam) to root for, everyone is looking forward to find out when and how Basim will fall for Bela?
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High production value
Any one who has seen Khuda Aur Mohabbat 3 even once can vouch for its top-notch cinematography that sets it apart from every other drama. 7th Sky Entertainment is known for its high production value; the sets and other paraphernalia change according to the demands of the character or story, which is not a common practice in Pakistani television. We have earlier seen it in Muqaddar as well as Deewangi where a politician or businessman’s lifestyle was portrayed to perfection.
That’s not all, Abdullah Kadwani and Asad Qureshi always select the best cast and crew needed for a project. They believe that a good story also needs talented individuals to deliver it with finesse to the viewers. Hence, you will never spot an actor who doesn’t fit his/her role. They have also introduced new faces that have become talk of the town within no time.
Also read: Episode 1: Ishq Jalebi seems to be the perfect family drama to watch this Ramazan
High quality content
7th Sky Entertainment is known for producing content that conforms to the accepted norms of our society and represent our culture. Even in Ramazan, the content is entertaining, educating as well as inspirational, keeping up with the spirits of the holy month. Each of these projects is carefully planned under the supervision of ace producers Abdullah Kadwani and Asad Qureshi.
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The popularity of their dramas is evident from the fact that some of them are renewed for third season this year like Makafaat and Khuda Aur Mohabbat 3.
