Celebrated Pakistani designer Hassan Sheheryar Yasin (HSY) recently collaborated with Kashf Foundation for a dear friend’s wedding outfit and the work got featured in Vogue Magazine.
Businesswoman Umber Ahmad tied the knot with Ray Ahmed in a dreamy wedding and shared details about her fairytale wedding including all those who made it so perfect.
Honoured by the mention, HSY took to Instagram and expressed gratitude.
“Wow. Thank you Vogue for featuring me and my designs today and for also celebrating what I’ve always strived to bring to the forefront of the international fashion community; our beautiful and timeless Pakistani traditions,” the designer shared.
“So very happy. Onwards and upward. It was a joy to design for you my friend, Umber,” he added.
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Roshaneh Zafar, the Founder and Managing Director of Kashf Foundation, also took to social media to share her sentiments and thanked HSY for including the foundation’s women artisans in this project.
“What a wonderful testament to the beautiful embroidery of women artisans from Pakistan. Thank you HSY for including Kashf Foundation’s women artisans in this amazing project,” she posted on Twitter.
What a wonderful testament to the beautiful embroidery of women artisans from Pakistan. Thank you @HSYCOUTUREKING for including @KashfFoundation women artisans in this amazing project. https://t.co/x37YO9QSGE
— Roshaneh Zafar (@RoshanehZafar) February 2, 2022
Umber’s breathtaking 69kg scarlet red outfit is a head-turner indeed. She shared all the details about the dress in the feature.
Photo: Larissa Cleveland
“For my and Ray’s clothes, we asked my dear friend Hassan Sheheryar Yasin (HSY) to collaborate with us. Widely acclaimed as the top designer in the country and Pakistan’s only couture-trained designer, we set about to tell a story with our clothes. Hassan came from Pakistan for our wedding and to make sure the gown and dupatta (veil) was set just right,” she shared.
“My dupatta is made from a thin silk netting which was completely hand-beaded. It was designed to be worn over the face and then lifted to be secured on my head. Because it weighed 26 pounds, I couldn’t wear it for the whole night, otherwise, there would have been no dancing!”
Talking about the inspiration behind the gown, Umber shared that HSY took inspiration by the draping of an old photo he found of a Russian princess.
“He wanted to modernize the traditional style with subtle signals: the ombré of lighter to darker deep pomegranate, the use of longer lines in the beading rather than more circular patterns, and draping of the skirt which was more than four times the normal amount.”
“The motifs of the gown itself are derived from historic Mughal drawings and designs created by the Kashf Foundation,” Umber continued adding that it was perfect in every way.
“Founded to create a safe haven for Pakistanis with physical, emotional and mental challenges, the Kashf Foundation empowers these special individuals with care, education and opportunity. The beading took 7 artisan women 6 months to complete. Every single detail is considered and not an inch went undone.”
Umber stated that she loved how their outfits “created a sense of history and meaning in a modern world.”
“Standing together, we felt as though we were harkening another era. That’s what I loved most about what we wore: it created a sense of history and meaning in a modern world,” she said.
