Described as a revelation of emotions, abandonment, and conflicting yet heartfelt conversations, Mehram featuring Grammy-nominated artist Arooj Aftab and musician Asfar Hussain is hauntingly beautiful. The song’s music video was released by Coke Studio on January 28.
The lyrics talk about the aftermath of heartbreak and have been penned by Asfar along with the season’s producer, Xulfi. The music has been arranged and produced by Abdullah Siddiqui, Xulfi and Arooj Aftab.
Xulfi took to Instagram to share that has always believed that Asfar is an incredible songwriter. “The way he writes and puts words in an emotion through melody and voice, it’s unique to him. When I knew we needed a song that’s heart wrenchingly and hauntingly beautiful, he came to my mind,” he wrote.
He calls Asfar and Arooj a collaboration that the universe wanted them to do.
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The Grammy-nominated artist also took to Instagram to share details about her experience and contribution.
It was my pleasure to sing this haunting song written by Asfar Hussain, and to arrange and produce it with Xulfi and Abdullah Siddiqui,” she posted adding that she is very happy with the song.
“This was my first music project in Pakistan, ever! Very happy for it all.”
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“An important moment Coke Studio and Pakistan: a female producer and arranger in the credits! Onwards and upwards,” she wrote in another post.
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Asfar who has penned the lyrics expressed that he can’t think of anyone else who could give this feel to the song and calls it one of the best experiences of his life.
“It was by far the best experience of my life, working with Arooj Aftab was a treat and I can’t think of anyone else who could give this feel to it. You’re amazing Arooj,” he shared.
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Abdullah also took to social media to share his journey as a producer of the beautiful song.
“This is a breakup song, but it’s always felt to me like it’s about a far deeper kind of loss than a breakup,” he said.
“Complete and abject devastation, the kind of heartbreak that you fear is permanent. That’s why I tried my best to instil a ghostly quality in the music — one of my favourite sounds in the song is this granular remnant of Arooj Aftab‘s voice right as Asfar Hussain ‘s chorus starts, as if she’s haunting him.”
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The song is beautifully devastating and is receiving positive feedback from listeners on social media.
❤️
Thank you to everyone involved in this sentimental experience. Touched my soul.https://t.co/TPdXY0NZab#aroojaftab #cokestudio14
— Rohail Hyatt (@rohailhyatt) January 29, 2022
Who is doing the art direction work for @cokestudio this time? Their work is just exceptional. The sense of theatre and understanding of the new tone of the project is so on point.
— Fifi Haroon (@fifiharoon) January 30, 2022
Bravo @cokestudio @arooj_aftab @zulfiqarjkhan @asfarhussein for #Mehram breaks your heart in a million pieces 💔💔💔💔😘
— Najaf Bilgrami (@BilgramiNajaf) January 29, 2022
Eerie and desolate, there’s a treble that defines heartbreak so perfectly in #mehram. And it’s visually gripping.
@cokestudio #cokestudio14 going strong with @arooj_aftab and Asfar Hussainhttps://t.co/66kWCf60D1— AHI (@aamnaisani) January 28, 2022
This season of coke studio is setting the bar so high. The composition,the vocals, lyrics everything is so on point. #Mehram #cokestudio14 pic.twitter.com/oteSMyc1P1
— Eshal✨ (@EshalShah5) January 28, 2022
Janmon jo naa beet sakay,
Hum vo andhere chun beithayBeautiful & absolutely breathtaking song by @zulfiqarjkhan and @cokestudio
Every single time I get goosebumps when I listen to #Mehram Love it…https://t.co/bWYsFGH3C1
— Anam Saeed (@MissAnamSaeed) January 29, 2022
Have set the bars too high man @asfarhussein #AsfarHussain #Mehram #Bayan #cokestudio
Coke Studio | Season 14 | Mehram | Asfar Hussain x Arooj Aftab https://t.co/cgKMDCZjhh via @YouTube— Assief Alee (@Asifali_95) January 30, 2022
I've always had great admiration for @arooj_aftab and her art/music/expression, but after listening to this masterpiece on @cokestudio I've transitioned from a fan to a worshipper 🙌 https://t.co/Yt1NwcKXa4#cokestudio #aroojaftab#Mehram#GOLD
— Kaiwan H Raja (@KaiwanR) January 30, 2022
@cokestudio WHAT HAVE YOU ALL DONE!!!!! Why CS. Why did you do this to us!!! 🥺😭🤯 #Mehram
— Fahad Farooqui (@ffarooqui88) January 29, 2022
Oh my. @arooj_aftab and #AsfarHussain are touching the very core of my soul.
So, deeply, moved. #Mehram #cokestudio14 https://t.co/hOe9N5sjRB
— Selina Rashid Khan (@selinarashid) January 29, 2022
https://twitter.com/Mehramein/status/1487453554298142723?s=20&t=HYZMIpr7sjgzvAzAQP0D5w
Mehram is an Arabic word which means a close friend. And surely when you lose someone so close to you it leaves you empty.
I literally love the song #Mehram, it is just so beautiful. The lyrics, the voices! Goddddd amazing! Coke studio never disappoints. https://t.co/8z0pdz8Cot
— Rimsha Tahir (@rumshum12) January 28, 2022
I said it before and I'll say it again @BayaanOfficial is the greatest Pakistani band right now and Asfar Hussain is one of the greatest singer of PK. Asfar wrote this song with Mr Xulfi.
Arooj Aftab was also equally amazing here. Beautiful song.#Mehram #cokestudio14 pic.twitter.com/I7osm3W4qU— Asad (@AsadWho) January 28, 2022
First of all, if you're in a hurry or needs to be somewhere, postpone listening of this song
This is meant to be heard when you're absolutely free and has nothing on your mind
Impactful song#Mehram https://t.co/KtQ1IEXZvc
— Omar (@Nostalgic_Grip) January 29, 2022
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