Pakistan’s most prestigious and widely acknowledged awards ceremony — the LUX Style Awards (LSA) — has continued to be a platform to recognize talent in Pakistan for the last 21 years. The annual award ceremony has remained committed to the entertainment industry and served the people of our country by acknowledging the commendable work of their favorite artists during the previous year.

This year, LSA will be entering is third decade of an yearly celebration organized for the world of entertainment and media. LSAs are designed with an aim to empower diverse voices and the finest talent from Fashion, Film, Music and Television industry across Pakistan. The annual ceremony plays an instrumental role in promoting local talent and putting our stars on the world map. The televised event garners a viewership of millions every year and records a staggering number of votes from the general public.

Asima Haq, Beauty and Wellbeing and Personal Care Pakistan Head, Unilever Pakistan, said, “As we stay true to this vision, we also realize that our country is facing one of the biggest calamities of all time. We want to use this stage to also support Pakistanis whose lives have been impacted by the floods. To this end, Unilever Pakistan has contributed close to USD 1 million in rehabilitation efforts aimed at creating climate resilient infrastructure, sustainable housing and microfinance for re-enabling lost livelihoods with the hope that this gesture will support the flood victims as they rebuild their lives.”

With this sentiment, LSA will acknowledge the hard work of the entertainment industry in a befitting manner and light up its stage to bring positivity and hope to all Pakistanis.