There really aren’t enough local brands that are providing a western line in the Pakistani market, and we have all gone through struggles to find the right tunic or top for a special occasion. Sania Maskatiya has been a brand eponymous with elegance and excellence, and while their western line has been available in London since the past three seasons, this will be its debut in Pakistan.
Since the brand has been running successfully since 2010, we were curious as to what finally brought on the arrival of ‘Sania Studio’ to Pakistan.
“We were doing it on the side for our international clients, and never really gave it the chance to come about here. But we have a lot of people coming to our store here asking for western wear, and now this is officially it,†Sania commented.
When speaking of the market and popularity for western wear in Pakistan, Sania told us said, “It’s not purely western wear, as in you won’t find just halter, backless, and sleeveless tops. We have kurta like cuts, tunics, as well as layering and separates.â€
Sania Studio will be bringing us some exciting trends such as free flowing pants, asymmetrical blouses, high-waisted jumpsuits and slim-silhouetted gowns, all of which can be worn as separates as well.
We were told that the collection is different from what Sania Maskatiya has been showcasing in the past, yet still has their signature aesthetic. The collection is expected to be perfectly in sync with trends and summer in Pakistan, bringing asymmetrical blouses, high-waisted jumpsuits and slim-silhouetted gowns, all of which can be worn as separates as well.
“The tunics and such we designed before would usually get lost amidst everything else, so this is now restraining all that and bringing it out together.†Sania told us.
With a successful run overseas, the label is set to venture in Pakistan and will no doubt be a hit, as have all of Sania Maskatiya’s previous collections. She will be showcasing the first collection of Sania Studio in Pakistan at the PFDC Sunsilk Fashion Week tonight.
